Glow-In-The-Dark Tattly
When Tattly launched glow-in-the-dark designs in 2019, we needed to figure out how to differentiate the packaging from our existing line. A black hang tab featuring glowing green text ended up being the perfect touch for the new line.
![glow-in-the-dark-group.jpg](https://images.squarespace-cdn.com/content/v1/5e75200eb8134047b6bf00c0/1584900684801-M9V1RM2I9J4UJBO34NTT/glow-in-the-dark-group.jpg)
![glow-in-the-dark-closeup.jpg](https://images.squarespace-cdn.com/content/v1/5e75200eb8134047b6bf00c0/1584900698178-Y37U6IY71NNA7W9B2JE1/glow-in-the-dark-closeup.jpg)
![glow-in-the-dark-front-back.jpg](https://images.squarespace-cdn.com/content/v1/5e75200eb8134047b6bf00c0/1584900707854-DF08LW53QPDXQCNKZ6NR/glow-in-the-dark-front-back.jpg)
![glow-in-the-dark-inner-flap.jpg](https://images.squarespace-cdn.com/content/v1/5e75200eb8134047b6bf00c0/1584900718917-P6CQV9ICGY4DZ7W17SXT/glow-in-the-dark-inner-flap.jpg)
![](https://images.squarespace-cdn.com/content/v1/5e75200eb8134047b6bf00c0/1584907584514-79S1BJR5536VUUO4DOGM/glow-in-the-dark-catalog.jpg)
Launch Campaign
For the online launch of glow-in-the-dark, we wanted the look to match the feel of the packaging, which you can see reflected in the instagram story to the right and our email campaign below.
![](https://images.squarespace-cdn.com/content/v1/5e75200eb8134047b6bf00c0/1584911082016-SXXMV8Q55GJ4ZWU3345D/glow-in-the-dark-newsletter.gif)